The 70% Rule Explained: How to Calculate Maximum Purchase Price
The 70% rule is the most widely used formula in fix-and-flip investing. Learn how it works, when to use it, and when to break it.
Transaction costs eat into your profit on both ends of a flip. Know every fee so there are no surprises.
Transaction costs on both the purchase and sale of a flip property typically total 8–12% of the sale price. For a $300,000 flip, that's $24,000–$36,000 that must be factored into your deal analysis. Overlooking or underestimating these costs is a common mistake.
Purchase-side costs include loan origination fees (1–3 points on hard money, or 1–3% of loan amount), title insurance (0.5–1% of purchase price), escrow/closing fees ($1,000–$2,500), recording fees ($50–$200), property inspection ($400–$800), appraisal or BPO ($300–$600), transfer taxes (varies by location, 0–2% of purchase price), and attorney fees ($500–$1,500 in attorney states).
Sale-side costs include real estate agent commissions (5–6% of sale price, the largest single transaction cost), title insurance for the buyer's lender (0.3–0.5% of sale price), escrow/closing fees ($1,500–$3,000), transfer taxes/documentary stamps (varies by location), home warranty ($350–$650), staging and marketing ($1,000–$5,000), photography ($300–$800), concessions to buyer (0–3% of sale price, increasingly common in balanced/buyer's markets), and recording fees ($50–$200).
Strategies to reduce transaction costs include negotiating reduced commission rates based on volume or dual representation, using a title company that offers investor pricing for repeat customers, self-listing as a licensed agent (saving 2.5–3% on the listing side), minimizing buyer concessions through strong marketing and competitive pricing, and shopping closing services (title, escrow, attorney) for competitive rates.
Always model transaction costs at the higher end of the range in your deal analysis. If they come in lower, the savings drop to your profit. If you model low and they come in high, your profit margin shrinks or disappears.
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